The Digital Assets Specialist manages the creation, gathering, organization, storage, archiving, delivery and access of all marketing assets including photography, video, digital artwork, audio, ad copy, product marketing details and multimedia assets for WinCo Foods. This role also orchestrates the delivery of product information and marketing assets across various platforms.
Typical Duties and Responsibilities:
- Responsible for securing, gathering, and/or creating digital assets and their organization, categorization, and metadata tagging so that assets are functional and readily accessible across multiple departments and programs within the organization.
- Works in collaboration with the product procurement, store operations, merchandising, and digital marketing teams on how to best collect, create, organize and deliver digital assets to best serve each department’s needs.
- Creates and implements clear and repeatable processes and standards to capture and/or create, catalog, and organize product information and marketing assets of recently-accepted and current retail product selection.
- Serves as the company’s primary contact and primary escalation point, in relation to channels that make use of digital assets; including but not limited to e-commerce, new item setup, product catalogs, and databases.
- Implements, establishes, and manages the company’s chosen solution for digital asset management (DAM), along with its databases and related asset delivery systems, including quality control and review of assets uploaded.
- Creates standards for product photography provided by outside vendors, and implements said standards within internal photography.
- Edits digital assets using industry-standard software and best-practices, to best present products and digital assets within their target channel.
- Supports the digital marketing team in planning and execution of campaigns that promote channels in which digital assets are used.
- Develops strong partnerships with suppliers and vendors.
- Perform other duties as needed.
Requirements
Education:
- Bachelor’s Degree in an applicable field (e.g. Business, Supply Chain, Analytics, Marketing) or equivalent combination of education, training and/or experience
Experience:
- At least 2 years of professional experience in digital asset management, content management, marketing, or a related field.
- Demonstrating working knowledge and skills using Adobe software, with an emphasis on Photoshop, Premiere, Acrobat and Illustrator.
- Demonstrating experience performing graphic design, photography and videography.
- Experience cataloging large volumes of data and assets, following best-practices and naming conventions.
- Demonstrating working knowledge of Microsoft Office (Excel, Word, Outlook, etc.) software.
- Prioritizing and performing a variety of simultaneous tasks (multi-tasking), effectively managing time to meet deadlines. effectively monitor progress and completion of delegated assignments.
Ability to:
- Communicate clearly and succinctly in a variety of settings, utilizing excellent verbal, written, and interpersonal communication skills.
- Ability to maintain effective working relations with user groups and vendors.
- Demonstrate initiative and self-direction.
- Be available to respond to calls on urgent matters including after business hours, on weekends and holidays
Additional Requirements:
- Acceptable Department of Motor Vehicles driving record
Preferred Education, Experience and/or Credentials:
- Demonstrating working knowledge of common Digital Asset Management (DAM) systems and Content Management Systems (CMS).
- Demonstrating working knowledge of file transfer protocols and automated data delivery methods.
- Demonstrating experience using data analytics to facilitate solution based decision making.
- Experience with program development, vendor selection and vendor risk assessment.
The above statements describe the general nature of work performed by the employees assigned to this job. All employees must comply with company policies and applicable laws. The responsibilities, duties, and qualifications required of personnel may vary.
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